As we know, job creation can be viewed in a couple of different ways; one is in arithmetic or linear fashion and the other is geometric or nonlinear fashion. We like to look at things in a nonlinear way because in our opinion, this is the actual reality of the nature of cause and effect; the ripple effect, which is when one impact is created it has a compounding effect across many different interconnected relationships. When company's like Mynt decide to develop a new strategy for an entirely underserved market segment (in our case, mid-market commercial and industrial real estate) we don't just simply create new jobs through the people that we hire as a company, but also across many spectrums due to market growth in a space that had yet to be tapped.
When we develop a new relationship or project we're actually creating new job potential throughout the entire value chain; from technology developers to manufacturers, to the trades that work on these types of projects. The secondary effect of this strategy is that we are also creating the opportunity for the end-users, the businesses that inhabit these properties, to cut operating costs and become more competitive and profitable, which leads to their own growth and hiring. Lastly, the long tail on this, as seen in macroeconomics, is that when new jobs are created it's often at the entry and middle positional profile, which usually means that the people taking these jobs are moving into a new career opportunity and a greater income potential. This all leads to greater capital deployment into our communities, where the result is a greater spend at restaurants, hotels, car dealerships, etc., all bolstering our local economy with resulting job creation at these consumer driven industries.
Lastly, the New Blue Collar concept is one in which we are creating the opportunity for the electrician to now become a solar electrician, or the project manager to become a distributed generation project manager. These opportunities matter inasmuch as they are allowing for upward mobility in learning and income; while one industry is being disrupted by outsourcing, it can be made up for with a shift into the ever-expanding New Energy space. We have actually trained waitress/restaurant managers into successful project managers and traditional mechanical engineers into energy engineers; this is the kind of shift that not only the New Energy future provides but one that became even more relevant during the massive shift in the economy due to COVID shut downs.